Top 5 AI Softwares from Sweden — And How They’re Shaping the Future of Business

Sweden isn’t just home to ABBA, Electrolux, Spotify, Volvo, and IKEA — it's also quietly become a powerhouse in AI innovation, with several homegrown startups reshaping industries globally. From smarter sales conversations to emotionally intelligent code, these companies are proving that Scandinavian simplicity + artificial intelligence = world-class SaaS.

In this post, we’ll take a closer look at 5 standout AI-driven SaaS companies that were founded in Sweden, what makes them special — and how Brightcall.ai fits into the picture.

🧠 1. Lovable.dev — Where Code Meets Empathy

Founder: Anton Osika

Background: Anton Osika is a Swedish entrepreneur and technologist, previously co-founder and CTO of Depict.ai. There is no confirmed involvement by David Noël or ties to SoundCloud.

What they do:

Lovable.dev is an AI-powered platform that enables users—both technical and non-technical—to build fully functional SaaS applications by simply describing their needs in natural language. The platform uses autonomous AI agents to rapidly generate, test, and deploy software, effectively democratizing software development and accelerating product creation.

Highlights:

• Raised $200M in Series A funding in July 2025, led by Accel, at an approximate valuation of $1.8 billion, less than a year after launch.
• Achieved explosive growth, reportedly reaching $10M ARR within two months and surpassing $75M ARR by seven months.
• Serves over 2.3 million users, with 180,000+ paying subscribers globally.
• Backed by prominent investors including Accel, Creandum, byFounders, and Hummingbird Ventures.
• Widely adopted for rapid prototyping and building SaaS applications without coding.

Why it stands out:

Lovable.dev is redefining software development by making app creation accessible to a broad audience, reducing time-to-market from months to minutes. Its AI agents autonomously handle coding, debugging, and iteration, empowering users to bring ideas to life without traditional programming expertise.

🎓 2. Sana Labs — AI for Workplace Learning

Founder: Joel Hellermark

Background: Joel Hellermark is a Swedish entrepreneur and programmer who founded Sana in 2016. He has been featured in Forbes 30 Under 30, the WSJ, FT, and Wired for his vision of AI-powered education and learning12. Under his leadership, Sana has become one of Europe’s leading AI firms and a global thought leader in knowledge management.

What they do:

Sana Labs provides an AI-powered knowledge and learning platform designed for the modern workplace. The platform goes beyond traditional e-learning, using advanced AI to personalize training, onboard new employees, and organize company knowledge. Sana learns how individuals and teams absorb information and dynamically adapts learning paths, making workforce development more engaging and effective345.

Highlights:

• Has raised over $130 million in funding, including a $55M Series C in late 2024 led by NEA. The latest round valued Sana at approximately $500 million6789.
• Major clients include Merck, Novartis, Polestar, Ahlsell, and Hinge Health, among many others11011.
• Recognized as one of the world’s top enterprise AI companies in 2025, featured in Forbes and multiple industry best-of lists112.
• Integrates with Slack, Teams, major LMSs, and workplace apps like Salesforce, Notion, and Trello, enabling seamless knowledge and learning workflows413.
• Offers powerful enterprise features: adaptive AI agents, real-time knowledge search, multimodal training, no-code AI agent builders, and next-generation enterprise search75.

Why it stands out:

Sana Labs is redefining workplace learning and upskilling as an ongoing, intuitive, and highly personalized process. Its technology is widely described as making learning as engaging and frictionless as using Netflix or Spotify—dynamic, continuous, and enjoyable413. Sana’s combination of search, chat, and customizable AI agents means organizations can automate knowledge tasks, answer questions, and support their teams in real time.

📞 3. Brightcall.ai — Unified AI Agents, Call Center Software & Callback Automation

Founder: Johan Nilsson

Background: Johan Nilsson is an experienced tech entrepreneur with a strong background in AI, SaaS, and communications automation. Before launching Brightcall.ai, he created digital tools for sales and support workflows used by companies to automate and enhance customer engagement.

What we do:

Brightcall.ai offers a comprehensive suite of cloud-based solutions that unify AI Agents, advanced Call Center software, and Callback Automation—all from a single platform. Originally founded in 2018 as a modern telephony and contact center software provider for businesses, Brightcall quickly evolved. By leveraging next-generation AI, the company now delivers:

• AI Voice Agents: 24/7 virtual agents capable of handling inbound and outbound calls, engaging prospects, qualifying leads, and managing follow-ups—all with natural, adaptive conversation.
• Call Center Software: A robust, cloud-based contact center platform trusted by service and sales teams to manage high volumes of calls, route inquiries, deliver analytics, and integrate with major CRMs (like Salesforce, HubSpot, PropSpace, and GHL).
• Callback Automation: Automated scheduling and management of callbacks to ensure no leads or customer requests are missed, improving both conversion rates and customer satisfaction.

Highlights:

• Founded in Stockholm in 2018, now serving clients across the Nordics, MENA, and the US.
• Used by real estate agents, sales teams, and service providers seeking to improve lead conversion and client service.
• Conversational AI agents that sound remarkably human—incorporating pauses, adaptive phrasing, and conditional logic.
• Deep integration with major CRM and automation platforms for seamless workflow and real-time analytics.
• Recognized for transforming traditional call centers into fully modernized, AI-powered engagement hubs.

Why it stands out:

Brightcall.ai is unique in providing all the critical tools for modern customer communications—AI-powered agents, a full-featured call center platform, and smart callback automation—under one roof. Businesses enjoy a single, scalable solution that grows with their needs, future-proofs service and sales operations, and delivers a true “always-on” customer engagement experience. After starting as a focused telephony/contact center provider, Brightcall’s evolution into a fully integrated AI communications suite sets it apart in today’s rapidly advancing AI SaaS landscape.

📊 4. Planhat — AI-Driven Customer Success Platform

CEO: Kaveh Rostampor

Background: Kaveh Rostampor is an accomplished entrepreneur and leader with extensive experience in management consulting, SaaS, and product strategy. Before co-founding and leading Planhat, he held senior roles in product and operations at Meltwater, a global leader in media intelligence and analytics.

What they do:

Planhat is a Swedish-built, AI-powered customer success platform used by SaaS and subscription businesses worldwide. The platform helps companies understand and improve customer health by tracking churn risk, product adoption, and engagement. With intelligent analytics and automation, Planhat enables organizations to drive expansion, retention, and upsell throughout the customer lifecycle.

Highlights:

• Raised $50M in institutional funding (including a major round in May 2025), after bootstrapping for seven years.
• Trusted by hundreds of leading SaaS brands, including Axway, Redis, Rubrik, and Cision.
• Core features include powerful workflow automations, predictive churn signals, real-time product usage insights, and automatic health scoring.
• Deep integrations with CRMs, product analytics, billing, and support tools.
• Fully customizable dashboards and flexible data models, allowing success teams to design processes around their unique needs.

Why it stands out:

Planhat stands out for turning complex customer data into proactive, actionable insights. By enabling Customer Success teams to anticipate risks and opportunities, automate personalized engagement, and uncover drivers of retention, Planhat empowers companies to grow faster and deliver exceptional post-sale experiences—all on a modern, intuitive platform built for today’s SaaS economy.

📈 5. Funnel — Smarter Marketing Analytics

CEO: Fredrik Skantze

Background: Fredrik Skantze is an experienced SaaS executive and entrepreneur who previously worked at Google before co-founding Funnel. Frustrated by fragmented marketing data and cumbersome reporting processes, he helped build Funnel to simplify and automate data workflows for marketers and analysts worldwide.

What they do:

Funnel is a Swedish-founded, AI-powered data platform that centralizes marketing and sales data from over 500 sources—including Google Ads, Meta, LinkedIn, analytics platforms, and dozens of CRM and adtech tools. Using advanced AI, Funnel harmonizes, cleans, and structures all marketing data, delivering ready-to-use, analysis-friendly data sets entirely code-free. This empowers both marketers and data teams to create reliable dashboards, automate reporting, and make faster, data-driven decisions.

Highlights:

• Raised over $120 million in total funding to date, including a $66M pre-IPO round led by Goldman Sachs and European investors.
• Trusted by leading global brands such as Spotify, Samsung, Havas, and thousands of other growth-focused companies.
• Enables organizations to consolidate scattered spreadsheets and manual reports into live, automated dashboards.
• Serves both CMOs and technical data teams through a user-friendly, scalable platform with robust integrations and enterprise-grade features.

Why it stands out:

Funnel eliminates marketing data silos by aggregating, standardizing, and enriching multi-source data in one place. It empowers teams to move from manual data wrangling to real-time, actionable insights—making your entire marketing stack “talk to itself” and provide you with the data clarity needed to drive ROI and business growth.

🔍 Quick Comparison — Sweden’s Leading AI SaaS Companies

Why Sweden Leads in Human-Centric AI

Sweden’s startup scene has always been shaped by strong design values, ethical tech practices, and a global mindset. But the new wave of AI-driven companies coming out of Stockholm, Gothenburg, and Malmö is bringing a human-first approach to the most complex automation problems.

These companies are not just using AI to make things faster — they’re making them smarter, more personal, and more enjoyable to use.

✨ Brightcall.ai — Built to Converse.

At Brightcall.ai, we believe sales outreach can be both automated and personal. We take inspiration from Lovable.dev’s emotional intelligence philosophy and apply it to voice: tone, pace, empathy, and timing.

Our AI doesn’t just place calls — it builds rapport.

👉 Try a demo with Brightcall.ai and hear the difference.

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