Customer story

UniBF

A smarter lead database.
More student enrollments.

UniBF connected Brightcall Dialer with HubSpot to organize its lead database and build a more proactive admissions workflow.

EducationDialer

+15%

Increase in conversion

400k

Leads cleaned in two months

10

People on the cleanup team

The challenge

A large database.
A clearer next step.

After moving to HubSpot, UniBF needed to centralize calling information, improve data quality, and make a database of 400,000 leads more productive.

Explore Dialer
From CRM to conversationDialer + HubSpot
01
HubSpot contextLead information in one place
02
Outbound conversationsA more active relationship center
03
Actionable reportingInsights for marketing and sales
Powered by Brightcall
The Brightcall workflow

One connected path.
Three practical steps.

01

Connect the CRM

Native HubSpot integration brings calling and customer context together.

02

Clean and activate

A team of 10 cleaned 400,000 leads in two months using Brightcall Dialer.

03

Improve the approach

Detailed reports give marketing and sales a clearer view of campaigns, channels, and lead behavior.

THE OUTCOME

Clearer workflows.
Measurable progress.

Conversions increased by 15%. With a cleaner database and an active calling team, UniBF could contact prospective students more efficiently and refine its admissions strategy.

Original customer story
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