Capture intent
Callback buttons and triggered pop-ups give interested visitors an immediate way to request a conversation.
Customer story
Coldwell Banker
From property interest
to sales conversations.
Coldwell Banker connected website inquiries with agents faster through automated callbacks, call routing, and campaign reporting.
+237%
Lead-to-sale conversion
+112%
Visitor-to-lead conversion
55 sec
New-lead connection time
The challenge
Keep momentum.
Make the connection.
Coldwell Banker needed to turn more website visitors into leads, reach those leads quickly, and understand which campaigns produced results.
Explore Speed To LeadFrom inquiry to agentSpeed To Lead
01
Website inquiryA visitor requests a callback
02
Agent connectionRouting and automatic reassignment
03
Performance insightRecordings and campaign analytics
Powered by Brightcall
The Brightcall workflow
One connected path.
Three practical steps.
Connect the right agent
Lead activation connects new leads within 55 seconds. Routing distributes inquiries across up to 50 agents.
Learn from each call
Lead context, recordings, and campaign analytics help teams assess conversations and improve follow-up.
THE OUTCOMEClearer workflows.
Clearer workflows.
Measurable progress.
Visitor-to-lead conversion grew by 112%, and lead-to-sale conversion increased by 237%. Lead capture, agent response, and campaign measurement became one connected process.
Original customer storyNEXT CUSTOMER STORY
