01
Marketing captures the enquiry
A connected campaign or website form creates the lead.
Solutions for Teams
Your team.
Every call.
Connected.
Let AI handle routine calls, connect new leads faster, and give every team a better way to work together.
8 teams. Three products. Your way of working.
Explore by team
Different teams.
Shared momentum.
Find the workflows that fit your role. Start with one product, or connect AI and human calling across your customer journey.
Sales & Business Development
Less chasing. More time selling.
Connect with new enquiries while interest is fresh, let AI handle initial qualification, and give your salespeople a better way to work through their call lists.
- Respond to inbound leads and route them to the right salesperson.
- Qualify needs, timing and fit before a sales conversation.
- Book meetings and manage outbound prospecting with power dialing.
01New enquiry
02Fast callback
03Sales conversation
04CRM updated
Marketing & Demand Generation
Turn campaign interest into a real conversation.
Bring the handoff between marketing and sales closer together. Trigger follow-up from connected forms, campaigns and lead sources instead of leaving new enquiries waiting.
- Start callbacks from website forms, lead ads and connected portals.
- Pass source and enquiry details to the person taking the call.
- Connect lead records with call outcomes to review follow-up.
01Campaign lead
02Team alerted
03Customer contacted
04Outcome logged
Customer Support
Routine questions for AI. Complex cases for people.
Use a Voice AI Agent for first-line enquiries and after-hours coverage, with a contact center for the conversations that need your support team.
- Answer approved FAQs and capture why a customer is calling.
- Route calls through IVR, queues and human transfers.
- Keep recordings, call history and follow-up information together.
01Incoming call
02Understand request
03Answer or transfer
04Record outcome
Customer Success & Account Management
Make proactive customer contact easier.
Stay in touch beyond the first sale. Automate routine check-ins and reminders, while account managers lead reviews, renewals and relationship-building conversations.
- Schedule account reviews and follow up on renewal dates.
- Reconnect with inactive customers using approved campaigns.
- Capture feedback and pass customers to their account manager.
01Customer milestone
02Check-in call
03Next step agreed
04Account updated
Service & Operations
Keep service moving without the phone bottleneck.
Handle appointment requests, service enquiries and confirmations without asking your team to repeat the same conversation all day.
- Capture the service, location and preferred appointment time.
- Book or change appointments through a connected scheduling system.
- Send requests to the right location, specialist or service team.
01Service request
02Details captured
03Booking or handoff
04Team notified
Revenue Operations & IT
Connect the call to everything around it.
Bring lead routing, customer context and call outcomes into a consistent process. Connect Brightcall to the tools your business already uses.
- Define call triggers, ownership, routing and escalation rules.
- Sync supported customer fields, call activity and outcomes with CRM records.
- Review activity, recordings and response data across teams.
01System event
02Routing rules
03Customer conversation
04Structured data
Recruiting & HR
Spend less time coordinating candidate calls.
Use structured phone conversations to collect basic information, arrange interviews and keep candidates informed, while recruiters make hiring decisions.
- Collect availability and answers to approved screening questions.
- Schedule interview calls and send appointment reminders.
- Connect candidates to recruiters for a personal conversation.
01Candidate enquiry
02Availability captured
03Interview arranged
04Recruiter follows up
Finance & Billing
Friendly reminders. Fewer manual follow-ups.
Make routine payment communication easier. Use AI for approved reminder calls and route billing questions or disputes to your team.
- Explain the reason for a payment reminder using approved account details.
- Send an approved payment link through a connected messaging workflow.
- Capture the response and hand over questions that need a person.
01Reminder due
02Customer contacted
03Link or human help
04Outcome recorded
Illustrative workflows. Available actions depend on your product, plan, region and connected systems.
A connected customer journey
One customer.
A team that stays in step.
A lead should not lose context when it moves from marketing to sales, or from AI to a person. Build a clear handoff and keep the next action connected to the customer record.
02
Sales gets the conversation
Speed to Lead rings the team and shares the lead context.
03
The next step is booked
AI or a person arranges the meeting or service.
04
The record stays connected
Supported call details and outcomes flow back to the CRM.
Clear ownership. Useful context. A defined next step.
Explore connected workflowsThree products. One connected platform.
Automate. Accelerate.
Or put your people in control.
Not every conversation should be automated. Choose the right product for the role you need it to play.
AI Agent
Automate the conversation
Let AI make and receive calls, qualify enquiries, answer approved questions and arrange the next step.
- Inbound and outbound calls
- Booking and business actions
- Human handoff
Speed to Lead
Accelerate the human response
Trigger a callback as a lead arrives, alert your agents and connect the customer with a prepared person.
- Lead sources and forms
- Routing and whisper context
- Call tracking and CRM updates
Dialer
Empower the human conversation
Give your people a contact center for inbound and outbound calling, from their desk or on the move.
- Power dialing, IVR and routing
- Transfers, recordings and outcomes
- Desktop, mobile and supported CRMs
Start with one product. Combine them where it makes sense for your workflow.
Integrations
Your AI conversations. Connected to your stack.
Connect contacts, knowledge, calendars and call outcomes with the tools your team uses. Keep the next step moving without losing the context of the conversation.
Make conversations useful
See what happened.
Improve what happens next.
Review call activity, recordings and outcomes in Brightcall. With optional AI Intelligence, add supported transcripts, summaries and automatic tags to make follow-up and quality review easier.
Call recordingsResponse and answer dataCall outcomes and tagsLive transcription where supportedTranscripts and summariesTeam activity
AI Intelligence is an add-on. Features vary by plan, language and configuration.
Start small. Build around what works.
From a call problem
to a working workflow.
Your team brings the process. We help configure the calling workflow around it.
01
Define the outcome
Choose the call to improve and the next step it should create.
02
Connect the context
Set up knowledge, scripts, lead sources, calendars and CRM actions.
03
Test the handoffs
Review language, edge cases, routing and requests for human help.
04
Launch & improve
Start with a clear workflow, review outcomes and expand from there.
Built with information security in mind.
ISO/IEC 27001:2022-certified ISMS. Ask about data protection, access and deployment requirements.
A few things worth knowing
Good questions.
Clear answers.
Have a specific workflow or integration in mind? Talk it through with the Brightcall team.
Do we need all three Brightcall products?
No. Start with the product that fits your workflow: AI Agent for automated conversations, Speed to Lead for rapid callbacks to your team, or Dialer for human-led calling. Your setup can combine products where useful.
Can AI and our employees work together?
Yes. Define which calls AI should handle, when it should transfer to a person, and what happens when nobody is available. Call routing and the context available at handoff depend on your configuration.
Can our team keep working in its CRM?
Brightcall supports CRM-connected workflows and, where supported, an embedded calling interface. Available fields, triggers and write-back actions vary. An API or custom integration can be scoped when there is no suitable existing connector.
Can employees use Brightcall on desktop and mobile?
The Dialer is available for desktop and mobile, with CRM-embedded calling for supported integrations. We will confirm the features available on each client for your team.
How do we choose the first workflow?
Start with one clear problem: new leads waiting for a call, repetitive inbound questions, appointment coordination or manual outbound dialing. Define the desired outcome, connected systems and handoff rules, then test the workflow before expanding.
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Less busywork.
More human connection.
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