How PropTech Is Reshaping Real Estate Sales in Dubai
Dubai’s real estate market has always been synonymous with ambition, scale, and innovation. From record breaking skyscrapers to smart cities, the emirate consistently leads global property trends. Today, a new force is redefining how properties are sold, marketed, and managed: PropTech.PropTech, short for Property Technology, is no longer a buzzword in the UAE. It has become a competitive necessity. As buyer expectations rise and the market becomes more data driven, real estate companies in Dubai are turning to AI, automation, and cloud based communication tools to stay ahead.